We’ve all come to recognize eLearning as the latest form of training employees. Faster delivery, lower costs, and proves to be more effective than the traditional classroom training. However, the market expands and changes, and like everything else.. it evolves.
As you do your research you will come to find several new terms.. gameful thinking, edutainment, gamification, etc. all relative to a form of Motivational Design. Motivational Design can be used to fulfil most learning needs including onboarding, product sales, customer support, soft skills, awareness creation, and compliance. This technique has enhanced the benefits of eLearning while adding to them as well:
Motivational Design enhances learner’s resourcefulness and provides them with an opportunity to learn their jobs and perform them more effectively. It has a beneficial impact on their decision-making skills, their ability to function within a team, to solve problems, and interpersonal relations.
Increased Engagement… Capturing their attention!
Most learners have limited attention spans. The inability of the learners to concentrate for extended periods of time makes micro-learning a necessity to deliver effective training. Have them focus on the key information with the use of compelling imagery and condensed information.
Better Learning Environment
With motivational learning techniques, you can provide an effective, informal learning environment that helps learners practice real-life situations and challenges in a safe environment. You also avoid any possible hazards or dangers in the workplace. Have your learners get familiar with the environment, equipment, and procedures before diving into them.
Motivational Design creates a better learning experience, catalyzing behavioural change and above all, generates higher recall and retention:
“Learners recall just 10% of what they read and 20% of what they hear. If there are visuals accompanying a presentation, the number rises to 30%.. and if they observe someone carrying out an action while explaining it, the number rises to 50%. But learners remember 90% if they do the job themselves, even if only as a simulation.” – National Summit on Educational Games
Tabitha Lytwynec-Bugyra, Marketing Specialist and Graphic Designer