For the first time in history, five generations will soon be working side by side. These generations of employees will not become more alike with age. The different generations carry their “generation personalities” with them. If hard times hits, the generations are likely to entrench themselves deeply into the attitudes and behaviours that have been ingrained in them. Companies need to find ways to adjust the ways that they recruit, retain, and manage personnel in order to have a workforce that enables them to compete in a global market.

Traditionalist (1925-1945)

Work Ethic and Values
  • Hard working
  • Respect authority
  • Sacrifice
  • Duty before fun
  • Adhere to rules
This hard working, loyal and respectful generation have strong job loyalty. they are conscious of money and buy things because they have to.

Baby Boomers (1946-1964)

Work Ethic and Values
  • Workaholics
  • Work efficiently
  • Desire quality
  • Question authority
Nostalgic and enjoy items that keep them connected to their past and achievements.

Generation X (1965-1979)

Work Ethic and Values
  • Eliminate the task
  • Self-reliance
  • Want structure
  • Want direction
  • Skeptical
Family is very important; they look for jobs that have a work-home, life balance.

Generation Y (aka Millennials) (1980-1995)

Work Ethic and Values
  • “What’s next”
  • Multitaskers
  • Tenacity
  • Entrepreneurial
  • Goal oriented
Socially conscious and into philanthropy – involved with non-profits or volunteer work and purchasing products that support a cause.

Gen Z (1996-2010)

Work Ethic and Values
  • Socially connected
  • Celebrate diversity and equality for all
This generation is just entering the workforce. They are the most tech savvy generation and want to make an impact on the world. Written by: Tabitha Lytwynec-Bugyra, Marketing Specialist and Graphic Designer
5 Generations in the Workplace

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